The Latest From The Blog

The Great Decoupling of Clicks and Impressions — Whiteboard Friday

The Great Decoupling of Clicks and Impressions — Whiteboard Friday

Is your Google Search Console showing a trend of plummeting clicks and soaring impressions? Welcome to "The Great [...]
The Biggest Lessons I Learned From the HCU So Far

The Biggest Lessons I Learned From the HCU So Far

Struggling to recover from Google's HCU updates? Learn data-backed strategies to protect your site by understanding [...]
What's New in AI Search? Whiteboard Friday Revisited With Garrett Sussman

What's New in AI Search? Whiteboard Friday Revisited With Garrett Sussman

This week, Jo is joined by Garrett Sussman as they look back on 12 months of AI Overviews and talk about Google AI [...]

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